What is it about the rainbow that gives most people a sense of happiness? Sure, it signifies the calm after a storm, but the colors themselves have an effect on our minds without us even realizing.
There is a reason why people prefer certain colors over others. This preference says volumes about our personalities, because each color has an association with a reaction our brain has when we internalize it.
The color of your interior design will hugely impact minds so its key to research color psychology before you dive in too deep.
The color white gives the feelings of innocence and purity over the mind. Cleanliness, hygiene, sterility, clarity, purity, simplicity, sophistication, efficiency area all words the brain associate with the word White. White is always a good option to go for as its a rather safe color and any other color can be added to it. However beware with white as it can have the effect of coldness, barriers, unfriendliness, elitism.
The color black has a powerful grip over the human mind portraying authority, sophistication, glamour, security, emotional safety, efficiency, substance. However beware of using too much black when choosing interiors. The mind also associates the word black with words and feelings such as oppression, coldness, menace and heaviness.
Grey is a common color when it comes to interior design. This is because of the neutral, timeless and practical effect it has on the mind. However as with the color black, grey must be used sensibly and is best used in with a splash of bright color. Too much grey can give the feeling of lack of confidence, dampness, depression, hibernation, lack of energy.
When it comes to the color red, this can be a lovely color that portrays a feeling of warmth and love. It also gives energy vibes and helps to make people feel alive. The feelings of physical courage, strength, basic survival, 'fight or flight', stimulation, masculinity, excitement also come with the color red. Things to bear in mind when using the color red is that it can also bring emotions and feelings such as defiance, aggression, visual impact and strain.
Warmth is the immediate effect of feeling the color orange has on the brain. Sounds crazy, but the color orange also makes the brain sub consciously think of food, and makes us a little hungry. Hence orange is often a color used somewhere in restaurants and bars. It also comes with feelings such as physical comfort, security, sensuality, passion, abundance and fun. Orange is always a happy lively color to use and pairs well with the color Grey.
When its sunny outside we immediately feel uplifted and happier as opposed to when it is raining and grey. Funnily enough the sun is yellow. This color fills the brain with optimism and is incredibly attention grabbing. Confidence, self-esteem, extroversion, emotional strength, friendliness and creativity are all feelings and emotions associated with the color yellow.
At Sol Komfort we have just moved offices from Devon to the sunny (sometimes rainy! Often!) county of Cornwall. The interior design in our office has a totally natural, calm and cool feel to it. Guess what... we have green walls! Half of our walls in our office are painted bright green, the other half white, with potted palms dotted around, lovely green chairs and a fantastic blue marine fish tank which makes the peaceful noise of running water constantly. The color green brings with it a feeling tranquility, harmony and a sense of never ending resourcefulness.
And finally, we come to the color Blue. Blue is one of the most calming colors on the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. However, in the wrong setting, blue can be perceived as cold, unemotional and unfriendly.